Due to prevailing gender stereotypes, the word “make-up”
insinuates feminine connotations and for decades the market has been largely
dominated by products targeted solely to the female population. But that
discourse is shifting, and behavior is changing with it.
Not too long ago, a spot of moisturizer or aftershave was one thing, but anything more for men was taboo. But times have changed, and male grooming is now a Rs 3,800-crore market in India.
Grooming products help individuals, irrespective of gender,
to maintain their overall hygiene and physical appearance. In recent years,
male grooming patterns have changed with a significant emphasis on personal
appearance, clothing, and beauty treatments. Earlier, male grooming products
were restricted to shaving creams, razors, deodorants, aftershave, colognes,
and shampoos. However, as men are becoming more individualistic in terms of
developing their style, several products have been introduced that are
specifically curated for them to cater to their needs. These products range
from hair and skincare essentials, such as moisturizers, face serums, face
masks, and anti-aging products, to cosmetics including bronzers and concealers.
As the attitude toward traditional masculinity has changed,
by virtue of the rising trend of the metrosexual man and the increasing
influence of celebrities and influencers, men are now extensively investing in
grooming products. Moreover, a rise in the number of men's salons is spurring
the demand for male toiletries across the globe. Various market players are
coming up with innovations in electrical products, such as shavers and razors,
by adding new performance features built on the latest technologies. Their
product offerings have expanded, ranging from basic blades to body groomers and
electric shavers, which in turn has provided a positive thrust to the market
growth. The leading companies are also investing in marketing campaigns and
promoting their products on social media platforms such as Facebook and
Instagram.
Leading brands such as The Man Company, MensXp, Nykaa Man-Men’s Grooming Store, Nivea Men, etc. specialize in high-quality skin, hair, and body care products that are specifically formulated for men.
Listed below are some of the basic and essential grooming
products that men should use daily not only to maintain good hygiene but also
to look and feel good.
Face Care
Products
Typically, male skin is thicker than females' and generally
contains a higher amount of collagen, which gives it natural protection to a
certain level. Even so, the high amount of pollution and perpetual effect of
harmful sun rays can easily damage the natural skin barrier leading to dark
spots, uneven skin tone, and premature signs of aging. Some other common skin
problems faced by men include oily skin and acne. A proper skincare regime can
protect the skin from pollution and other harmful environmental factors and
boost the skin's natural regenerative ability, keeping it healthy.
- Face Wash
Grooming starts with something as basic as washing your face. If you want your face to have a fresh and healthy glow you need to get the appropriate face wash that suits your skin’s needs.
Men’s skin is very different from women’s skin. Men have larger pores, and their skin tends to be oilier and more prone to pimples and acne. Due to such composition, it is best to opt for a face wash that’s specifically made for men and suits particular skin types.
Men have a hormone called
dihydrotestosterone, a high proportion of which can lead to the overproduction
of sebum, leaving the skin looking more oily and greasy. In such scenarios, it
is best to use oil control face wash.
NIVEA Men Oil Control Face Wash has
all the necessary components that can work effectively on men's skin. It helps
in solving multiple skin problems like excess oil, clogged pores, acne, dark
spots, etc. Its multi-effect oil-controlling cleansing system removes excess
oil from the skin while retaining the natural oil and moisture. It works on the
pores by cleaning the impurities and giving a fresh glow. It focuses on acne by
removing the bacteria from the skin and also concentrates on blackheads and
whiteheads, making the skin look flawless.
- Face Scrub
Face scrubs play a crucial role in
getting back the freshness and youthfulness of the skin after a long day of
toil and hard work. Face scrubs exfoliate the skin in a better way and help in
obtaining blemish-free skin.
Charcoal Face Scrub | Deep Cleansing Face Scrub for Men | The
Man Company
The Activated Charcoal Face Scrub
refreshes and rejuvenates the skin of your face and makes it feel young and
cleansed. Moreover, it contains the essentials of lemongrass and eucalyptus,
which prevents further damage to skin cells, cures acne, and smooths your skin.
The exfoliating face scrub deep cleanses the skin and removes dead skin.
- Face Serum
Face serums are concentrated solutions
rich in essential oils, skin lifting acids, vitamin C, collagen, and hyaluronic
acid which help in treating different skin issues like pigmentation, sebum
creation, skin breakout scars, maturing signs, etc., and help achieve splendid
and flawless skin.
Vitamin C Face Serum | Best Face Serum for Men
The Man Company Vitamin C Face Serum
for men is made with 40% concentrate of Vitamin C and Hyaluronic Acid coupled
with Moringa Essential Oil, Gotu Kola Extract, Liquorice Extract, Aloe Vera
Extract, and Citric Acid. This serum is a powerhouse antioxidant that boosts
collagen production, improves skin texture, and delays signs of aging as well
as adds radiance to the skin, and evens skin tone. It heals, moisturizes as
well as brightens all at the same time, and is safe for all skin types.
Hair Care
Products
Healthy hair makes a great impression and a good hairstyle
can accentuate a man's style quotient. A good hair care routine helps a man to
stay effortlessly stylish and appropriate hair care products are a must to
style and care for your hair. Good hair care products should be chosen
carefully such that they treat the scalp, keep hair smooth and silky and help
provide the nourishment needed to make it look stylish and stunning.
- Shampoos
A good hair care regime is a must to
boost strength, stop hair fall, and address conditions like dandruff and dry
scalp. Certain ingredients in shampoos yield certain results, so it is vital to
pay attention to the ingredients list while purchasing one. Keeping the scalp
clean, nourished, and free from build-up is of utmost importance. Just as
diverse as here types can be, so are the options when it comes to shampoos.
It's recommended to carefully pick shampoos that have been specifically
formulated for your particular hair needs.
Beardo Apple Cider Vinegar Shampoo
helps detoxify your hair and removes dandruff by offering the right care to
your hair. Almond oil and glycerin, nourish your hair to keep it lustrous and
hydrated. This shampoo improves hair texture and other hair problems by
imparting nourishment to the scalp. It naturally conditions, smoothens, and
teams frizzy hair by making it more manageable as well as prevents dandruff,
and keeps the scalp healthy and itch-free.
- Conditioners
Pollution damages the hair and
causes it to look dull, rough, and out of condition. Conditioners work by
smoothing down the hair so that it looks smooth and shiny again. Conditioning
the hair can result in fewer split ends. Where the shampoo opens the hair
cuticle, the conditioner seals it back up - locking nutrients in and pollutants
out. Hair conditioner strengthens the hair shaft preventing breakage, split
ends, and even hair loss.
Ustraa Daily Use Hair Conditioner
for Men is enriched with Vitamin E that promotes healthy hair while Brahmi
strengthens the hair follicles and prevents split ends. It also contains
Vitamin B that acts as a great conditioner for hair while evening primrose
nourishes the scalp and promotes healthy hair growth. This conditioner is free
of sulfates, parabens, and harmful chemicals.
- Shampoo+Conditioner
If you don't have serious hair
concerns and opt for a simple hair care regime and just want a quick and easy
way to cleanse your hair, then you can use a 2-in-1 shampoo and conditioner.
This Dove Men+Care Fresh & Clean
Fortifying 2-in-1 Shampoo and Conditioner provides a deep, refreshing clean.
Enriched with caffeine and menthol, this 2-in-1 shampoo is specially engineered
for men and washes away dirt and grease, with an energizing and refreshing
effect.
- Hair Gel
Hair gel is the most widely used
hair styling product for men. Gels come in varying hold strengths from light to
strong - giving hair a sculpt hold that remains intact all day. A stronghold
gel provides a stiff hairstyle whereas a lighter gel makes hair more manageable
and emphasizes waviness. Gels provide a high shine.
The
Schwarzkopf Osis G.Force Extreme Hold Gel gives brilliant luster to your hair
and gives a polished mirror-like shine all day. It allows you to style your
hair in any way you want and holds it for longer periods.
- Hair Cream
Hair creams add a natural shine and
control to the hair. Hair creams are ideal for thick, coarse, or curly hair and
generally contain moisturizing ingredients like natural oils or silk amino
acids. Creams give hair flexibility and strength and at the same time tame
flyaway hair without the greasiness or stiffness of wax and gels. Hair cream
provides almost zero holds and acts as a conditioning lotion. Hair creams offer a very light, soft hold and
they are recommended primarily as a pre-styling product because they add shine,
substance, and separation to the hair. It is better to go for a styling cream
that is pH-based so it won't irritate your hair and scalp.
Ustraa Daily Use Hair Cream makes
your hair healthy and gives it daily nourishment without using any harmful
chemicals. Almond oil and olive oil nourishes your hair and at the same time
add shine and luster. Wild Flax Seed Extract provides effective moisturizing
to the scalp and thickens hair.
- Hair Wax
Hair wax is suitable for straight or
wavy hair. It can give a shiny or matte finish and can be used to create a
range of hairstyles. Waxes have a lighter hold and typically provide a medium
to high shine.
The
Man Company's Brawn Hair Wax offers an extra-strong hold to keep your hairstyle
intact and gives it a matte effect. Enriched with almond oil, this hair wax
enhances hair thickness, adds nourishment, combats hair loss, locks nutrients
into hair, and prevents premature greying. It also contains argan oil which
promises deep nourishment and provides a fatty layer to your hair and scalp
that may help prevent dryness and can help reduce frizz and boost shine.
Skin Care
Products
Grooming and skin care for men go beyond just the face and
include the body as well. Using quality skin care products gives your skin the
extra nourishment and care it deserves. Moisturizing is an essential step in
the skincare regime to treat or prevent dry, rough, scaly, itchy skin and minor
skin irritations. Dry and itchy skin is caused by a loss of water in the upper
layer of the skin. Emollients work by forming an oily layer on the top of the
skin that wraps water in the skin. Petrolatum, lanolin, mineral oil, and
dimethicone are common emollients that soften and moisturize the skin and
decrease itching and flaking. They help the skin keep in more water and leave
the skin feeling smoother, softer, and supple.
- Moisturizers
To maintain healthy skin it is
essential to wash your face regularly. However, this can also strip the natural
oils of your skin along with dirt and grime and leave it dry. Thus, it is
essential to moisturize your skin regularly to replenish its natural oils. A
moisturizer hydrates your skin and prevents it from looking dry and dull.
NIVEA MEN Fresh Face Moisturizer Gel
is a unique gel that makes your skin feel super fresh and rejuvenated. The
texture of the gel is non-sticky and gets instantly absorbed into your skin
without leaving any residue behind. This gel locks in moisture and keeps
your skin hydrated for long hours.
- Body Butter
Body butter is the thickest of all
moisturizing products and has a consistency similar to the butter we eat. They
are applied to retain moisture, lubricate, and nourish the skin. It has a
strong scent and lasts longer than a lotion or cream. Body butter products are
manufactured using a combination of carrier oils and essential kinds of butter
and do not typically contain water. Carrier oils hold and deliver the essential
ingredients into the skin. Butter is the essential fats and minerals that are
extracted from natural ingredients like palm, shea, cocoa, mango, etc. Each
butter has its unique texture, rigidity, and absorbency.
- Cream
Cream products are thinner than body
butter. Creams usually contain the same basic ingredients as body butter and
also include water-based ingredients such as aloe, hydrosol, or a herbal
infusion.
Moisturizing Face Cream |Skin Cream for Men | The Man Company
The Shea Butter and Vitamin E
moisturizing cream for men keep your skin soft and supple at all times. Shea
butter supplies necessary vitamins and fatty acids and Vitamin E treats scars
and helps to lighten them. This moisturizer penetrates deep inside the skin and
hydrates it.
Fragrance
It is said that a man's fragrance is a reflection of his
personality. Fragrances can convey a range of moods - from relaxation and
playfulness to authority and power. Choosing the right men's cologne is very
important as they are not just the perfect final touch to your outfit but also
carries emotional significance.
- Cologne
Colognes are light and fresh
masculine scents, which are often fruity or musky and typically last a few
hours. They are composed of alcohol and fragrant essential oils with an oil
concentration of 2 to 4 percent. Eau de Cologne contains a mixture of citrus
oils including oils of lemon, orange, tangerine, clementine, lime, bergamot,
grapefruit, blood orange, and bitter orange. Since the concentration of
essential oils is very less, the fragrance of colognes doesn't last all day.
Givenchy Gentleman Cologne: Buy Givenchy Gentleman Cologne
Online at Best Price in India
A liberating shot of vitality and
explosive freshness, Givenchy twists the classic cologne with an iris-infused
electrifying citrus tonic. Bursting bergamot, lemon, and rosemary kickstart
your day with an energetic climax, must and vetiver soothe.
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